Analysis
Uefa and the CAA Eleven agency earned a combined uplift in Italy from Rai and Sky Italia for European Championship rights, SportBusiness Media has learned.
Pitch International and Relevent Sports Group outbid their agency rivals to land English Football League international rights from 2024-25 to 2027-28, with their respective strengths in two particular regions – Mena and the US – key to the final result.
Inside this issue we analyse beIN’s 10-year deal for F1 media rights in Mena, troubles with media rights centralisation in Brazilian football and international skiing, Fifa’s hopes of extracting greater rights fees in Brazil, the EFL’s latest international rights deals, and more.